Doctena

Starting from the designed screens, I began with an animatic: the static screens in order with a music track on top, so the whole team could feel the rhythm before anything moved. The brief for the music was energetic and happy, but nothing that sounded like stock corporate, so we went with something electronic with a human pulse and a clear beat. From there I animated the full journey, from the first search to the confirmed appointment. The video is split into three acts, each with its own color (light blue for Search, blue for Book, green for Done), and the transitions are built to match from one screen to the next, so the eye never has to restart. The specialty list drops in with a bit of physical weight, the cursor taps with intention, and the sound effects stay subtle on purpose, just enough to reinforce the motion without feeling like a game. The part I'm proudest of is the setup underneath. Every line of copy lives in one JSON file, and a language dropdown in After Effects drives the whole project. Each text layer reads its own name, looks up its key in the file and shows the right translation. Four languages (EN, FR, DE, NL) and two formats (16:9 and 9:16) add up to eight videos, all coming from the same two master timelines. That mattered more than expected, because the copy changed several times. New translations arrived, a few lines were corrected, some times were adjusted. Each round was a file swap and a reload, not a rebuild.